Artist: Homer and Jethro
Released: 1952
Lyrical Relic: Ken-L Ration
Smoke Coca-Cola cigarettes. Drink Wrigley's Spearmint beer. Ken-L-Ration dog food makes your wife's complexion clear. Chew chocolate-covered mothballs -- they're sure to satisfy. Brush your teeth with Lifebuoy soap and watch the suds go by. Full lyrics
Henry “Homer” Haynes and Kenneth “Jethro” Burns, better known as Homer and Jethro, were a country duo specializing in satirical versions of popular songs. They were dubbed the Thinking Man’s Hillbillies.
This novelty song describes billboards advertising products, but not in the way they are intended to be used. The commercial messaging is all mixed up in this silly mash-up of products, most of which are still on the market 70 years later. All except Ken-L-Ration.
Introduced in 1922 by the Chappel Brothers, Ken-L Ration was the the first canned dog food in the United States and it was chock full of horse meat. It became the best-selling dog food brand in the US. To keep up with the strong demand, horses were specifically bred and killed at a rate of 50,000 a year in the mid 1930s. The cans featured a cartoon dog mascot named Fido and assured consumers that the meat was “government inspected.” When the US entered World War II, the government started rationing tin and meat. Subsequently, the Chappel brothers ditched the horse meat and began producing dry dog food.
In 1942, Quaker Oats purchased Ken-L Ration, later selling it to HJ Heinz in 1995. The brand managed to survive into the new millennium but was was discontinued shortly after. But nostalgic pet food lovers need not despair — there is still plenty of Ken-L Ration memorabilia widely available.
Sources:
https://www.iastatedigitalpress.com/mmb/article/id/14397/
https://www.petfoodindustry.com/production/article/15450890/learn-from-the-past-petfood-industry
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