Artist: Jan & Dean
Released: 1963
Lyrical Relic: Saving and redeeming Popsicle wrappers for prizes
Save popsicle wrappers and before long You'll win a phonograph to play this record on Full lyrics
For many kids, popsicles are forever linked to happy summertime memories. Jan & Dean, pioneers of the surf music sound, were synonymous with summertime, too. So it makes sense that they’d record a song about the joys of popsicles, even if they were in their early 20s at the time.
Were Jan & Dean actual Popsicle brand ambassadors? You’d think so, given how this song could have been an extended jingle for the brand and its gift program. However, it was a cartoon character named Popsicle Pete who was the official mascot, encouraging kids to save Popsicle wrappers in exchange for exciting prizes. He was introduced in 1939 and stuck around into the 90s.
You’d need a heck of a lot of wrappers to win a phonograph (a.k.a record player). It would require much fervent popsicle licking (and potential brain freeze). Curiosity led me to eBay where I found a listing for the Popsicle 1963-1964 Gift List brochure. I’m sure Jan & Dean fans were disappointed, as was I, to find that no phonograph was featured in the brochure. But you could redeem 300 wrappers/coupons for a neat-o Electric Telegraph Set (since Morse Code was presumably the “texting” of the times).
It’s not clear when Popsicle discontinued its prize program. The most recent prize brochure listed on eBay is a Canadian version from 1984. If you’re interested in tracking inflation through popsicle wrappers, you’ll be shocked to learn that 21 years later in 1984, it would take take 350 wrappers (and $1.75 for shipping) to earn you a measly ballpoint pen!
Sources:
https://www.diamondcomics.com/Article/25615-From-The-Scoop-Did-You-Know–Popsicle-Pete
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